2025 Anime Expo Exhibitors Guide (Booking, Operation, Strategy)

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What is the biggest Anime Convention in the US?

Anime Expo 2025 is the largest anime and manga convention in North America, drawing exhibitors and brands from around the world. With over 392K attendees in 2024, the event offers exhibitors a prime opportunity to showcase their brands. This guide covers everything from booth booking and setup to marketing strategies that ensure maximum engagement at Anime Expo 2025. Whether you’re a first-time exhibitor or a returning brand, careful planning is key to success.

When is Anime Expo 2025?

Anime Expo 2025 takes place from July 3rd to July 6th, overlapping with July 4th, Independence Day in the U.S.🇺🇸 This national holiday brings a unique atmosphere to the event, as more attendees take advantage of the long weekend. The festive energy adds to the excitement of the convention, making it one of the busiest times for exhibitors and fans alike.

Where is Anime Expo 2025?

Anime Expo 2025 will be held at the Los Angeles Convention Center (LACC), a major venue in downtown LA that hosts large-scale events.

Its spacious layout and central location make it the perfect venue for an event of Anime Expo’s scale, providing exhibitors with a prime space to engage with a massive audience. Moreover, being in downtown LA means easy access to hotels, restaurants, and entertainment options for attendees.

Booth Preparation – Essential Checklist

Venue Layout:

Anime Expo 2025 is divided into two primary areas:

• Exhibit Hall: Comprised of South Hall & Kentia Hall
• Entertainment Hall: Focused on interactive and experiential exhibits

Anime Expo 2025 Booth Setup & Requirements

Category	Requirement	Deadline / Notes
Booth Setup	Installation must be completed by 8 PM, July 2	Setup can begin up to 3 days before opening
Exhibit Floor Access	Exhibitors can enter 1 hour before & stay 1 hour after the show	Applies to Exhibit Hall & Entertainment Hall
Certificate of Insurance (COI)	Mandatory for all exhibitors	Must be submitted before event approval
California Sales Tax Reporting	Required for all exhibitors selling goods	Must be filed in compliance with tax laws
Booth Design Approval	Exhibitors must submit all booth designs & inflatable structures for approval	Submit designs by May 31, 2025
Height Restrictions	– Regular booths: Up to 12 ft – Island booths: Up to 25 ft	Structures exceeding limits need approval
Signage Limitations	Banners must not exceed 50% of booth width	Applies to all exhibit spaces
Food & Beverage Sales	Prohibited (samples require prior approval)	Food vendors need separate approval
Adult Content Display	Allowed only in designated 18+ areas	Proper signage & restricted access required
Drone & Large Inflatable Use	Prohibited unless pre-approved	Requests must be submitted in advance
Internet & Wi-Fi	Provided by Smart City	Application required
Electrical Supply	Provided by Edlen Electrical	Must be pre-booked
Security Services	Available through Ayvar Security	Optional, can be pre-arranged

Booth Operation & Marketing Strategy

Anime Expo offers exhibitors a wide range of promotional opportunities to amplify your brand’s presence before, during, and after the event. Securing sponsorships early can help maximize your exposure.

Category	Promotion Type	Details
🎁 Promotional Items	Swag Bags	Brand attendee swag bags with your logo to maximize exposure beyond the convention.
	Lanyards	Feature your brand on lanyards worn by all attendees for constant visibility.
	Print Promotions	Sponsor event maps, program guides, or hotel key cards to keep your brand in attendees’ hands.
📱 Digital Promotions	Mobile App Ads	Utilize banners, push notifications, and email blasts through the AX app.
	Digital Signage	Advertise on LED screens across LA Live and the convention center with rotating ad slots.
🚀 On-Site Promotions	Entry Banners & Displays	Large-scale banners in key areas grab immediate attention.
	Column & Shuttle Wraps	Extend brand exposure by wrapping shuttle buses and high-traffic columns.

2024 Nikke Marketing Strategy – A Case Study

At Anime Expo 2024, the game Goddess of Victory: Nikke made waves as one of the most successful exhibits. Represented by the master agency Eidetic, their booth was an instant hit—with demo reservations selling out in just nine minutes!

Key takeaways from Nikke’s success:

• Premium Booth & Experiential Space: By securing a premium booth location in the Exhibit Hall lobby, Nikke maximized visitor traffic right from the entrance.
• Interactive Experiences: Integrating interactive events and themed experiences synchronized with in-game summer events elevated user engagement.
• Visual Appeal: The deployment of high-quality cosplay models and a visually striking booth design generated a flood of photos and social media buzz, amplifying brand exposure.

This case exemplifies how leveraging AX’s diverse marketing channels can drive immediate engagement and lasting brand recognition.

For a deeper dive into Nikke’s subculture marketing and pop-up experiences, check out our article: The Rise of Subculture Pop-ups: Spotlight on Nikke.

Anime Expo Exhibit Agency: Eidetic Marketing

For companies seeking a strong presence at Anime Expo 2025, working with an experienced marketing agency can make all the difference. We have built a reputation for delivering high-impact exhibits, including the standout 2024 Nikke booth. With extensive experience managing global gaming showcases, Eidetic Marketing specializes in crafting immersive experiences tailored to subculture gaming audiences.

We have successfully executed exhibits at major events such as ChinaJoy, Tokyo Game Show, and Gamescom, designing each booth to not only draw attention but also leave a lasting impression on fans

Top 5 Global Exhibitions in Germany – Second Half of 2025

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Following our previous exploration of Germany’s top exhibitions in the first half of 2025, we now turn our attention to the major events happening in the latter half of the year. Germany continues to lead the world in innovation, offering global platforms for industries ranging from gaming and home appliances to mobility, food, and healthcare. These exhibitions showcase cutting-edge advancements and foster collaboration among industry leaders, providing invaluable opportunities for participants and visitors alike. Let’s dive into the highlights of Germany’s top exhibitions for the second half of 2025.

Previous Content: Top 5 Global Exhibitions in Germany

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1. Gamescom:
The Biggest Gaming Convention in the World

• Location: Koelnmesse
• Dates: August 20–24, 2025
• Frequency: Annual
• Type: B2C
• Attendance (2024): 335,000 attendees from 120 countries

Gamescom, held annually in Cologne, is the world’s largest gaming convention. It serves as a premier destination for gaming enthusiasts, developers, and publishers to experience the latest in video games, virtual reality, and gaming technology.

A Global Platform for Gamers

Since its debut in Cologne in 2009, Gamescom has evolved into the definitive event for the gaming industry, replacing the former Games Convention in Leipzig. Organized by the association of the German games industry and Koelnmesse, the event attracts over 1,000 exhibitors and 335,000 attendees annually. Gamescom uniquely combines a business zone for industry networking with an entertainment zone where fans can playtest the latest games.

Explore our portfolio: Gamescom BMW

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2. IFA Berlin:
The Global Stage for Consumer Electronics

• Location: Messe Berlin
• Dates: September 5–9, 2025
• Frequency: Annual
• Type: B2C
• Attendance (2024): 215,000 attendees from 138 countries

IFA Berlin is the world’s leading consumer electronics exhibition, offering a glimpse into the future of smart appliances, home automation, and wearable technologies.

A Legacy of Innovation

IFA, short for Internationale Funkausstellung, originally meant “International Radio Exhibition,” reflecting its early focus on wireless communication and radio technology. Since its debut in 1924, IFA has stood at the forefront of technological evolution, serving as a platform for groundbreaking innovations.

One of the most notable moments in IFA’s history came in 1930 when renowned physicist Albert Einstein took the stage as a keynote speaker. His speech explored the transformative power of electromagnetic waves and radio technology, offering a visionary perspective on how science and communication could shape the future. This milestone solidified IFA’s role not just as a trade show, but as a hub for scientific and technological progress.

Throughout the decades, IFA has continued to be a launchpad for world-changing innovations. In the 1930s, it showcased the world’s first television broadcast equipment. By the 1980s, it introduced personal computers to a global audience. From its origins in radio to its expansion into television, computing, mobile devices, and smart home technology, IFA has consistently reflected and driven the evolution of consumer electronics.

Explore our IFA portfolio: 2024 IFA Midea

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3. IAA: International Motor Show

1) IAA Mobility

• Location: Messe München
• Dates: September 9–14, 2025
• Frequency: Biennial
• Type: B2C
• Attendance (2023): 500,000 attendees from 110 countries

IAA Mobility in Munich is a pioneering exhibition redefining transportation with a focus on sustainability, smart mobility, and autonomous driving technologies.

Shaping the Future of Mobility

First held in 1897, IAA has evolved to encompass a comprehensive view of mobility solutions beyond traditional automobiles. With live demonstrations and immersive exhibits, IAA showcases innovations in electric vehicles, hydrogen technology, and urban mobility infrastructure. Attendees can witness firsthand how these advancements are transforming global transportation.

2) IAA Transportation

• Location: Hannover Messe (Messegelände, Hermes Allee, 30521 Hannover)
• Dates: September 15–20, 2026
• Frequency: Biennial
• Type: B2B
• Attendance (2024): 145,000 attendees from 116 countries

IAA Transportation is the world’s leading exhibition for commercial vehicles and logistics, showcasing innovations in trucks, buses, vans, and supply chain solutions. Originally part of IAA Mobility, it became an independent event in 1991 to address the growing needs of the transport and logistics industries. Held biennially at Hannover Messe, the exhibition brings together manufacturers, fleet operators, and industry leaders to explore advancements in sustainable mobility, automated driving, and smart logistics.

With a strong focus on electric and hydrogen-powered commercial vehicles, digital transformation, and efficiency in supply chains, IAA Transportation serves as a key platform for shaping the future of logistics and mobility. Through live demonstrations, expert discussions, and networking opportunities, the event continues to drive innovation and global collaboration in commercial transportation.

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4. Anuga: The Food Industry’s Global Hub

• Location: Köln Messe
• Dates: October 4–8, 2025
• Frequency: Biennial
• Type: B2B
• Attendance (2023): 140,000 attendees from 200 countries

Anuga is the world’s largest food and beverage exhibition, serving as a vital platform for showcasing trends in sustainable food production, plant-based innovations, and smart packaging solutions.

10 Shows Under One Roof

Anuga’s unique structure divides the exhibition into 10 specialized trade shows, ranging from frozen food to organic products. This segmentation allows exhibitors and attendees to engage deeply with specific sectors while exploring cross-industry innovations.

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5. Medica: Advancing Global Healthcare

• Location: Messe Düsseldorf
• Dates: November 17–20, 2025
• Frequency: Annual
• Type: B2B
• Attendance (2024): 80,000 attendees from 72 countries

Medica is the premier global exhibition for the medical device and healthcare industries, presenting cutting-edge advancements in diagnostics, surgical tools, and digital health solutions.

A Hub for Medical Innovation

Medica serves not only as a showcase for cutting-edge medical technology but also as a vital platform for knowledge exchange in the healthcare industry. Throughout the exhibition, various forums and conferences provide opportunities for industry leaders to discuss the latest research findings and technological advancements, shaping the future of medical innovation.

Key programs include the Medica Health IT Forum, which focuses on digital healthcare and medical data solutions, the Medica Tech Forum, which highlights new medical technologies and case studies of innovation, and the Medica Innovation Forum, which explores IoT-driven smart medical solutions and connected healthcare. These discussions foster collaboration between experts, researchers, and industry professionals, driving progress in global healthcare.

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Germany: A Global Exhibition Powerhouse

Germany’s global exhibitions for the second half of 2025 highlight the country’s pivotal role in driving innovation and collaboration across diverse industries. From gaming and electronics to mobility and healthcare, these events provide a window into the future, offering unmatched opportunities to network, learn, and grow.

Each of these exhibitions offers unique insights and trends shaping their respective industries. In the coming updates, we will dive deeper into individual events, exploring their history, key highlights, and what makes them essential for professionals and businesses worldwide. Stay tuned for more in-depth coverage on these influential global exhibitions in Germany.