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G-Star Korea Outdoor Booth & Exhibition Regulations
August 19, 2024
Navigating exhibition halls and outdoor booths for G-Star can be a complex task, especially with the various exhibition halls and rules. This guide is designed to help exhibitors make the most of their experience by understanding the layout, regulations, and logistics of the venue.
1. What Companies Are in the 1st and 2nd Exhibition Hall?
Before selecting a hall, it’s important to understand the key characteristics of G-Star Korea. Known for showcasing new IPs, G-Star is essentially a launch event for new games. This means designing an eye-catching booth and incorporating engaging events are crucial to attracting interest. For more information, check out our article on tips on booth design and operation. [Link]
1st Exhibition Hall:
The 1st exhibition hall typically hosts larger, top gaming companies. This is where you’ll find booths dedicated to major titles and well-established IPs. It’s the prime location for showcasing blockbuster games and making a significant impact with a large audience.
2nd Exhibition Hall:
The 2nd exhibition hall, on the other hand, is the hub for subculture exhibitions. This hall is packed with booths showcasing subculture games, which are often a niche or have a dedicated but smaller fanbase. This area is ideal if your company is introducing anime style game IPs that cater to specific subcultures or if you’re looking to target a more focused audience.
Choosing the Right Exhibition Hall
Choosing the right exhibition hall depends on your game IP’s genre and target audience. For those introducing new IPs, the 2nd exhibition hall might be more suitable. Remember, G-Star is increasingly focused on showcasing new game IPs rather than established ones, so strategize accordingly to maximize exposure and engagement.
2. Booth Regulations
Booth Size
Understanding the booth regulations is essential for planning your space effectively at G-Star. When determining your booth size, you can convert square footage to square meters and then divide by 9 to calculate the number of booths you’ll need. For example:
600 sqft ➤ 55 sqmt ➤ 6 booths
Booth sizes can vary greatly, with some companies like NCSoft and Wemade occupying up to 200 booths each. EA Sports, for example, has a 20-booth setup.
Content Advisory
Graphics or visual content that are excessively revealing may be subject to restrictions by G-Star Korea. To ensure compliance, it is essential to obtain prior approval from the G-Star organizing committee for such materials. This approval process may require adjustments to character costumes, including those worn by cosplay models and staff.
Costumes such as bikinis, lingerie-like outfits, or attire that exposes significant amounts of skin are not permitted. It is crucial that all visual content and costumes adhere to the established guidelines to avoid last-minute alterations or potential restrictions.
3. Where is the Outdoor Booth?
G-Star Korea Outdoor Booth Location
G-Star Korea outdoor booth area is located in front of the 1st exhibition hall. If your booth is in the 2nd exhibition hall, be prepared for a considerable distance between your indoor booth and the outdoor area. This can pose logistical challenges, especially when it comes to restocking merchandise. It’s crucial to maintain quick communication and efficiently transport goods from your container storage to the booth.
Storage Planning to Sound
When designing the layout for your G-Star Korea outdoor booth, it’s essential to plan for storage space to keep your merchandise or other items. All outdoor booths tend to increase their sound levels due to the external noise, which can lead to sound competition among booths. If your booth includes an LED screen, consider preparing additional speakers. Remember, the sound output for outdoor booth amplifiers needs to be stronger than those used indoors.
Weather
During last year’s G-Star, both snow and rain made an appearance. While the weather for this year remains uncertain, outdoor booths are highly susceptible to weather conditions. 😇 It’s a good idea to prepare hand warmers for attendees waiting in line to prevent them from leaving due to the cold. Additionally, have a sign ready to inform attendees that events may be temporarily suspended in case of rain.
4. Material Handling & Drayage Fee
For U.S. exhibitions, a material handling fee is always charged, and it may also be applied at some European exhibitions. However, the good news is that G-Star Korea does not impose this fee, so you don’t need to worry too much about bringing in your exhibition materials, as there won’t be any additional costs related to material handling.
This guide should help you better navigate booth regulations and make informed decisions for G-Star Korea. Planning ahead with these details in mind will ensure a smoother and more successful event.
